Best Holiday Gifts for Clients: Ideas to Keep Your Brand On Top
The holidays are sneaking up on us again, and you know what that means. It’s time to think about how to give your awesome clients a little extra love. But we’re not just talking about slapping a bow on any old gift and calling it a day. This is your chance to make an impression.
By picking the right holiday gifts for clients, you’re basically saying, “Hey, you’re kind of a big deal to us.” It can also significantly impact how your clients perceive your company and can even lead to increased loyalty and business opportunities.
In this post, you’ll discover the importance of corporate gifting during the holidays and how to select the perfect present for your clients. You will also find a curated list and recommendations of holiday corporate gifts that will leave a lasting impression.
Why Client Gifting Matters
Client gifting isn’t just about being nice. It’s a way to make your business friendships stronger and help customers remember your company. When you pick out special presents for your clients, you are doing three beneficial things:
Building Stronger Relationships
You might be surprised by the results of a study conducted by Sendoso. They concluded that a whopping 83% of the people surveyed who received corporate gifts in the past two years said it made them feel closer to the company that sent it.
When you choose gifts that reflect your brand identity and your client's preferences, you show them that you understand them and value them beyond just a business transaction.
Increase Brand Loyalty
Giving gifts is a very effective way of improving customer loyalty. Customer loyalty can be the difference between a thriving business and a surviving one. A study done by the BPMA found that 66% of participants claimed that they could remember the brand and promotional product they received a year later.
This is great, as if those customers need a service you offer, you will most likely be the first option on their list.
Boosting Customer Retention
Customer retention is all about keeping your customers coming back to your business again and again. By investing in holiday gifts for clients, you are building the foundation for those much-needed long-lasting business relationships.
Tips for Selecting the Perfect Corporate Holiday Gifts
One of the most challenging things about corporate holiday gifts is actually finding a gift that will be memorable for each specific client. To select the perfect holiday gift for your clients, you need to consider several factors that will ensure your gesture is well-received:
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Understanding Client Preferences: You can understand your client's preferences by asking questions or making notes about each client. For example, younger clients might love getting a cool new water bottle or something that's good for the environment.
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Balance Practicality and Thoughtfulness: Try to pick things that your clients can use every day. Consider gifts like notebooks, stationery, or glasses. Every time they use it, they will think about your company.
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Personalize your gifts: You should try to make your gifts extra special by adding personal touches. For example, you could print the client's name on a golf ball or add a handwritten note to go with the gift.
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How Valuable the Client is: Depending on how much money or how important the client is, you might need to adjust how much you spend and go all out. For example, If a client is spending a lot of money on your business, consider buying classy brand-name gifts.
Sometimes, choosing the best holiday gifts for customers requires a little inspiration. So, let's look at some of the best client gifting ideas.
Top Holiday Gifts for Clients
Popular Brand Name Gifts
Want to make your holiday corporate gifts extra special? Try using popular brands and adding your touch. Imagine giving out a Brumate with your company's logo on them. It's like mixing two cool things! When you give gifts from big-name brands, your clients will think, "Wow, this company must be pretty great too!" It's a clever way to show that your business is top-notch.
At Vertika, we have a very big selection of brand-name products that you can customize and gift to your clients.
Bags
Bags often have a big surface area, and this is great to stick your logo on. These bags can be big shopping bags, tote bags, cooler bags, or toiletry bags. They are super helpful because people use them in their daily lives, especially during holiday festivities. When your clients use these bags, you basically have a walking advertisement.
Top Picks:
Stationery Items
Stationery is a go-to gift for many companies. This can be things like notebooks with the client's name on them, sticky notes with a company logo, small notepads, or journals. Stationery is excellent because it’s practical and doesn't cost too much. Your clients can write in their daily journals, and your business will be noticed in these personal times.
Top Picks:
Game Gift Sets
If you want to give a client appreciation gifts that are fun and get people together, you could always give your clients game sets. These games could be board games or card games. Your clients will have a great time playing these games with their friends or family during the holidays. Every time they play, your company name could spread to a few new potential customers.
Top Pick:
Gardening Gifts
Gardening gifts could be a complete miss, if your client doesn't have a garden or doesn’t enjoy gardening. So, make sure they are into gardening beforehand. Consider giving them gifts like pots, seed kits, or garden tools. Imagine how happy your clients will be when they use your gifts to do something that they love. It’s a great way to show them you care about what they like to do.
Top Pick:
Golf Accessories
Maybe you met clients on a golf course, or perhaps they mentioned something about golf. Nothing will tug at their heartstrings like a golf-related gift. You can give them customized golf balls, tees, or divot repair tools. You will be by their side at their happy place.
Top Pick:
Cups and Glasses
A house can never have enough cups or glasses, and your clients will more than likely love to add one to their collection. Branded cups and glasses are everyday items that keep your brand visible. During the holidays, when friends come around, your glasses and cups can be used by different people, showing your brand to new potential customers.
Top Pick:
Food-Related Gifts (Delicious Gifting)
You can gift your clients yummy food items that they will love to eat and share with family and friends. You can think about fancy snacks, special sauces, or unique treats. Food is always a topic of discussion, so when they try it with the people they love, your company name is bound to come up in conversations.
Top Pick:
Tumblers
A gift that has become increasingly popular is tumblers. These cups are amazing because they can be used year-round. Customers can use them in the winter to keep drinks warm and in the summer to keep them cool. This is one of those gifts that customers will use every day and will think of your business every time they take a sip.
Top Pick:
Eco- Friendly Gifts
If you want to show that your company cares about the environment, you can give gifts that are good for the planet. These could be things like water bottles that people can use over and over again, forks and spoons made from bamboo instead of plastic, or office things and bags made from recycled materials.
Top Pick: Items made from recycled materials are a great gift because they show a commitment to sustainability, which many people appreciate today.
Candles
Candles are a very practical choice for client gifting. They come in many different scents and sizes, which makes them suitable for different client needs. They are multi-purpose as they can be used to provide light and can freshen up a room. Every time a client lights a candle, they will remember your company.
Top Pick: These Yankee Candles are trending at the moment, and your clients will be blown away by receiving one.
Tech Gadgets
With the rise of technology, it could be a good idea to gift your clients something tech-related. You can gift them custom chargers, speakers, or smart notebooks. Tech gifts assist your clients with their work lives, and this could make you seem like a helpful partner to them.
Top Pick: A smart notebook is perfect for staying organized. The OtterBox charger ensures clients stay powered up on the go, showcasing thoughtfulness and practicality.
Gift Sets
A good client appreciation gift set can make your customer feel like it’s Christmas day. One amazing thing about gift sets is that your customers might be more inclined to post an unboxing video on social media. Gift sets are great to give customers if you are unsure of what your client's preferences are, as they can get some of everything.
Top Pick: A box cooler with two tumblers is a fantastic gift for clients who love spending time outdoors. It offers practicality and a bit of flair for their adventures.
Kitchen Things
Almost every home has a kitchen which means this is a very safe bet for client gifting. There is a wide range of kitchen things available, which means you can provide new and exciting things. Also, giving kitchen items shows that you care about your customer's daily life and home, which is a thoughtful gesture.
Top Pick: A cheese board or a marble board is such a great gift because it instantly makes any gathering feel a bit more special.
Conclusion
Remember that the most important part of giving gifts to clients during the holidays is knowing what they like and matching the gift with your company's values. When you actually put a little bit of thought into picking holiday gifts, you're not just giving away your hard-earned money. You’re investing in your business's future as you create long-lasting relationships and possibly get new leads.
Are you looking for a reliable and easy online platform to get your holiday gifts for clients? Browse around our store, and feel free to reach out if you have any questions.
All Your Holiday Gifting in one Place!
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For the Love of Water
We believe in doing our part to keep our waters clean, so a portion of every purchase is donated to a local organization called Pure Initiative who strive to revive the waterways in Tampa Bay.