Wondering if giving appreciation gifts can really boost your business? Well, you’ve come to the right place. We’ve got three great case studies to share with you today. These stories all show how giving gifts can have a big impact. These case studies are focused on Employee appreciation gifts, client gifts, and promo gifts and include real-life examples.
Maybe you want to wow your clients, make your employees happier, or get the word out about your brand. The right gift can do amazing things for your company.
A property management agency struggled with a common but important issue: how to welcome new tenants in a way they'd remember and find helpful. They wanted a branded housewarming gift or some form of client gifts that would:
Create a good first impression
Give new tenants something useful
Keep their brand visible in tenants' homes for a long time
To solve this problem, the agency picked the Welcome Abode Housewarming Kit. This well-planned kit had:
A bamboo cutting board you can customize
Whiskey glasses
A tote bag you can use again
A pack of cookies
Practicality: The cutting board and whiskey glasses are kitchen essentials that renters can use often making sure they see the agency's brand.
Versatility: The tote bag has many uses, from buying groceries to carrying work stuff, which spreads the brand beyond the apartment.
Personal Touch: Adding cookies gave the gift a warm, friendly feel, showing that the agency wanted to make renters feel at home.
Longevity: These items, made from tough materials like bamboo, will last a long time keeping the agency's brand in renters' homes for years.
Affordable: This kit offers great bang for their buck
The Impact
By giving this housewarming kit, the property management agency:
Made a good first impression. This helped set the stage for a positive relationship between the landlord and the tenant
Showed they cared and paid attention to the little things
Made sure tenants would see their brand in their everyday life
Gave out useful items that tenants would like and use often
This example shows how a smart choice of promotional item can turn a problem into a chance to build a brand and make customers happy. The Welcome Abode Housewarming Kit aided in fixing the agency's immediate need and also created a long-lasting good feeling about their brand.
A financial services company faces a unique situation that is common in today's remote work environment. They needed a gift for their remote employees that would:
Show appreciation for the team's efforts throughout the year
Boost morale going into the next quarter
Be suitable for 250 employees within a limited budget
Be non-gender-specific and versatile
Include healthy snacks
Align with a work-from-home theme
To meet these requirements for good employee appreciation gifts, the company chose the Virtual Office Backpack Kit. This comprehensive kit included:
Sweet and salty nourishing snacks
Organic coffee
Branded home office desk essentials
Relevance: The kit's work-from-home theme resonated with the remote workforce, acknowledging their unique working situation.
Versatility: The non-gender-specific items ensured that the gift was appropriate for all employees.
Health-conscious: The inclusion of nourishing snacks showed the company's concern for employee wellbeing.
Productivity Boost: Organic coffee and desk essentials supported employees' home office setup, potentially enhancing productivity.
Affordable: With prices starting at $17.50 (C), the kit allows the company to gift all 250 employees without going over budget.
By providing the Virtual Office Backpack Kit, the financial services company:
Shows appreciation for their employees' dedication to their company
Created unity among remote workers during the all-hands meeting
Included practical items that supported the work-from-home lifestyle
Boosted morale going into the next quarter
Stayed within budget while reaching all 250 employees
This case study showcases how a well-thought-out promotional item can address multiple objectives simultaneously.
The Virtual Office Backpack solved the company's immediate need for employee appreciation and reinforced their support for remote work and employee wellbeing.
An insurance company had to welcome new hires in a way that stuck in their minds and served a purpose. They needed an answer that would:
Give useful stuff for an office setting
Make a good first impression
Work for bulk orders to get ready for multiple hiring rounds
Show the company's values and culture
To meet these needs, the insurance agency picked the Office Outfitter New Hire Kit. This full kit included:
A 40 oz stainless steel mug with laser engravings (which doubles as the packaging)
Electrolytes with flavor to keep you hydrated
A pen that's kind to the environment
Lotion with a pleasant smell
Snacks that are good for you
Practicality: The kit has items that new hires can use every day at their desks, which means they often interact with the company's brand.
Sustainability: The eco-friendly pen fits with growing environmental awareness, which might appeal to employees who care about the environment.
Health and Wellness: Adding hydrating electrolytes, healthy snacks, and lotion shows that the company cares about employee wellbeing.
Durability: The high-quality stainless steel mug works as both packaging and a branded item that lasts a long time.
Versatility: The kit's contents meet different needs throughout the workday, from drinking water to eating snacks to taking care of yourself.
Scalability: Bulk ordering lets the company get ready for many hiring rounds. This keeps their onboarding process the same each time.
By giving out the Office Outfitter New Hire Kit, the insurance company:
Made a good first impression on new employees
Showed they cared about meeting different employee needs
Strengthened their brand presence in the office setting
Got ready for multiple hiring rounds with the same welcome gift
It might have boosted employee happiness and kept more staff by showing care from the start
This example shows how a smart promotional kit can do many things in the onboarding process. The Office Outfitter New Hire Kit not only said hello to new employees with useful stuff but also shared the company's values and eye for detail.
A music festival wanted to give VIP guests special promo gifts to boost their social media reach.
The organizers picked bright full-color dye-sub Tapestry Blankets. They sent these to all VIP guests before the event started.
Practicality: The blankets gave comfort during the outdoor festival.
Visual Appeal: The eye-catching design made guests use them as photo backdrops.
Social Media Integration: The design got guests to use event hashtags in their photos.
By giving VIP guests the tapestry blankets, the following occurred:
VIPs made use of the blankets during the entire festival.
The blankets turned into popular backgrounds for photos boosting online interaction.
The festival saw a big jump in its visibility on social media platforms.
These four examples demonstrate how selected items can address various business challenges:
The Welcome Abode Housewarming Kit helped a property management agency create strong connections with new tenants.
The Virtual Office Backpack Kit allowed a financial services company to express gratitude to their remote workers and unite them.
The Office Outfitter New Hire Kit enabled an insurance company to make a strong initial impact on new employees.
The Tapestry blankets made VIP guests feel valued and resulted in increased online engagement.
In each case, the products did more than just display brands – they addressed specific business challenges. These companies chose promotional items that tackled current issues and fostered long-term brand loyalty and positive relationships.
When selecting employee appreciation gifts, client gifts, and promo gifts for your business, consider:
What your audience wants and needs
How the products align with your brand's core values and message
The durability and usefulness of the items
How the products might boost people's perception of your brand
With promotional items, you can turn everyday challenges into opportunities to engage with people. In the end, boosting your brand's standing.